If you’re a for-profit company, marketing usually comes down to one thing: You’ve got to spend money to make money. It goes without saying then that non-profit marketing is an entirely different process altogether. When you don’t have the money to spend, how to do you maintain enough of an income to keep your company afloat? 

Non-Profit Marketing Essentials You Must Follow 

Currently, there are 1.4 million tax-exempt organizations in the United States alone so there is no shortage of nonprofit’s competing to find resources, financial assistance, and talent. 

1) Struggle #1—Retaining/Engaging Donors 
Without donors, we’d be nothing. nonprofit organizations are tasked with the responsibility of creating new donor conversions, engaging their donor pool, and retaining valuable relationships. need to let them know that they’re part of the team. Tell them that they’re one of the most (if not most) integral parts of your organization. 

How do you do this? 

Nonprofits need to be authentic with their donors, provide content based on quality and consistency, and meet expectations. 
Organizations should deploy a recognition program and acknowledge donors for their financial contributions and commitments towards the nonprofit’s mission and goals. 
Nonprofits need to have an engagement process that they can manage (create realistic goals and expectations of staff) 
Organizations should use social media and marketing tools to strategically initiate engagement with donors. 
Nonprofits should create a separate strategy for engaging major donors 
Organizations can increase fundraising engagement by personalizing and segmenting there marketing initiatives based target behavior. 

2) 
But squeezing money out of donors isn't the only way to raise money. More often than not, this is done through campaigning and finding a generous base of supporters. So What promotional strategies are cheap and yet still viable enough to spend precious funding on? 

The good news is You can use other affordable tactics, such as non-profit promotional products. These do a great job of spreading the word, while allowing your supporters and sponsors to show their pride in your company. 

Promotional products are something that many businesses use, but few use effectively. I get bags full of pens at conferences, but rarely do these ever incline me to deal with that company ever again. Chances are most promotional product use, ends with similar results. 

There are a few key factors in making promotional products work. 

First of all, think ROI. Don't just give away your merchandise. Use them in conjunction with your marketing campaign. 
Give people something they want! 
Don’t skimp out! 
Design them properly! 
Quality targeting is more important than quantity!